In the past decade the world of fundraising has gone through it's greatest revolution up to date. With the rise of Kick-starter, Indiegogo, and countless websites with the word "Fund" in the title, individuals are no longer dependent on influential patrons or strategic investors and have the opportunity to democratically raise money and reach a wide audience.
Putting the power into the hands of the people has created a possibility for freedom and innovation in the art and start-up world. But uncharted territory doesn't come without its difficulties. One big concern is the over saturation of the online funding market. To stand out, a project can't solely rely on quality anymore, it also has to employ the right marketing strategies. Also an idea alone isn't enough to raise serious cash; you better show what you can do without any funds before people will even consider throwing you a dollar. A typical chicken-egg dilemma. Time to get creative.
There's many ways to acquire some initial funds. Most of them aren't fun (begging), independent (I see that Mountain-Dew in your shot), or fruitful (raiding your sad piggy bank). A group of producers I've worked with recently came up with possibly the most entertaining way to raise initial money for their web series: a monthly comedy show and dance night in Brooklyn. For $10 people can enjoy 2 hours of local comedians and afterwards dance the night away to some great music. The performers donate their time, the audience their money, the bar earns patrons. And all the proceeds are used to shoot a couple of episodes of the web series. Of course this kind of fundraising won't get a feature made nor a prototype build but it can help with start-up cash. And it's actually a lot of fun.